Flexidesk brand & website — Bryan Werbinski

Flexidesk began as my brainchild, a visionary idea brought to life through a series of original sketches. The journey from concept to reality was marked by innovation and determination.

The concepts I developed swiftly transitioned into a tangible working prototype, marking a pivotal step in the journey to bring Flexidesk to market.

Commencing with the development of the logo and branding, I embarked on the journey to establish a robust brand identity and a vibrant colour palette that would seamlessly transition to the website.

Utilising Shopify's native interface as a foundation, I crafted a website that aimed to elevate the customer's checkout experience.

Improving the readability of information across a multitude of devices was a core objective. The challenge lay in ensuring that our content and design elements remained crisp and accessible.

As a crucial component of Flexidesk's marketing strategy, I conceptualised and executed a series of campaigns aimed at boosting brand awareness through Instagram.

Since our launch in August 2018, armed with valuable real user data, I remain committed to ongoing website optimisation efforts.

Final Thoughts

This project presented an exciting challenge that pushed the boundaries of my skills and prompted me to acquire new ones along the way. Despite a tight turnaround of just under six months, I'm genuinely proud of the special creation that emerged. While I encountered several key challenges, particularly in the realm of business strategy, I persevered and learned valuable lessons.

I'm thrilled to share that this is just the beginning. I have a number of innovative ideas to enhance the product in the future, so stay tuned for what's next!

Follow Flexidesk on Instagram.