Bryan Werbinski
Yiedify-2.jpg

Yieldify Website

The Yieldify product and its dedicated team are at the forefront of innovation in the marketing technology industry. Yieldify proudly serves renowned global brands, such as Marks and Spencer and Domino's Pizza. My collaboration with Yieldify resulted in the development of a website that effectively embodies the energy and creativity of the brand, while maintaining a clear and straightforward user experience.

Role:
Digital Experience Manager + UX + Design

Team:
Charlie Ryan, Web Development
Spec Digital , SEO Audit 

As a crucial step in the research phase, I formulated an updated sitemap using insights derived from the SEO Audit.

As a crucial step in the research phase, I formulated an updated sitemap using insights derived from the SEO Audit.

Prior to initiating the wireframing process, it was essential to compile and analyse all the accessible information about the target audience by crafting user personas.

Prior to initiating the wireframing process, it was essential to compile and analyse all the accessible information about the target audience by crafting user personas.

The user goals provided valuable insights that deepened my comprehension of the problem we aimed to address. Armed with this understanding, I proceeded to conceptualise the functional requirements thr

The user goals provided valuable insights that deepened my comprehension of the problem we aimed to address. Armed with this understanding, I proceeded to conceptualise the functional requirements thr

As the UX design took form, I began to delve into the essential elements of the brand. Illustrations played a pivotal role in shaping the website's character and identity.

As the UX design took form, I began to delve into the essential elements of the brand. Illustrations played a pivotal role in shaping the website's character and identity.

I employed Invision to craft design prototypes, which seamlessly integrated into a broader iterative feedback process, contributing to the evolution of the website design.

I employed Invision to craft design prototypes, which seamlessly integrated into a broader iterative feedback process, contributing to the evolution of the website design.

The design deliverables encompassed a fully responsive website design, along with accompanying mobile concepts to ensure a seamless user experience across all devices.

The design deliverables encompassed a fully responsive website design, along with accompanying mobile concepts to ensure a seamless user experience across all devices.

The outcome was a 'streamlined' mobile-first user experience.

The outcome was a 'streamlined' mobile-first user experience.

Since its launch in August 2018, I've been an integral part of a team armed with valuable real user data, collaborating with Yieldify to continually enhance and optimize the website.

Since its launch in August 2018, I've been an integral part of a team armed with valuable real user data, collaborating with Yieldify to continually enhance and optimize the website.

Final Thoughts

Final Thoughts

With a host of new product developments just round the corner, it was important to deliver a site that was future-proof and scalable. Using Wordpress, we built a custom website that made everything from content management and SEO migration simple, scalable and secure.

View the website and follow Yieldify on Instagram.