Bryan Werbinski
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Northeastern University - London

Northeastern University - London boasts a distinctive approach to higher education, and they required a website that could effectively convey this unique perspective. Initially, their request centered on the creation of a microsite targeting the 17-25 age group. Over time, this project evolved into a global website, with a primary emphasis on enhancing the user experience for students using mobile devices. I took on the challenge and designed a dynamic, responsive website that has received enthusiastic praise from both faculty and students.

Role:
Website Manager + UX Designer

Team:
Charlie Ryan, Web Development

I've had the privilege of serving as a consultant and designer for Northeastern University - London for over 8 years, actively involved in the ongoing development and refinement of the website.

I've had the privilege of serving as a consultant and designer for Northeastern University - London for over 8 years, actively involved in the ongoing development and refinement of the website.

I utilise Balsamiq to swiftly generate prototypes, providing clients with a clear understanding of the underlying design rationale.

I utilise Balsamiq to swiftly generate prototypes, providing clients with a clear understanding of the underlying design rationale.

Utilising Figma, Sketch, and Invision, I produce interactive prototypes that allow for testing the effectiveness of layouts and key Call to Actions (CTAs).

Utilising Figma, Sketch, and Invision, I produce interactive prototypes that allow for testing the effectiveness of layouts and key Call to Actions (CTAs).

The website is tailored for the 17-25 age demographic, necessitating a design approach focused on their mobile and device-centric browsing habits.

The website is tailored for the 17-25 age demographic, necessitating a design approach focused on their mobile and device-centric browsing habits.

Enhancing the readability of content across various devices led to a significant decrease in the bounce rate. As a result, visitors are spending more time on the website and exploring a greater number

Enhancing the readability of content across various devices led to a significant decrease in the bounce rate. As a result, visitors are spending more time on the website and exploring a greater number

Final Thoughts

Final Thoughts

We've been absolutely thrilled by the feedback we've received from students, staff, and visitors to our website.

Thanks to our website's responsiveness across both desktop and mobile devices, we've seen a significant upturn in traffic from various sources. Visits from smartphones and tablets have been on the rise.

By making our information more accessible and readable on different devices, we've achieved a noticeable reduction in the bounce rate. Visitors now tend to linger longer on the website, exploring more pages than before.

View the website and follow NU on Instagram.